Embedded Files
Kyra wants to create a dog walking business. She wants to incorporate Te Ao concepts in the way she plans and sets up her business. She wants part of her money to help her whanau but she is also saving for big ticket items like a new car.
Along with this she needs help with first steps into setting up her business in general and would like your help!
Market Research
Market Research
Demographics & habits
What is the age range of potential customers for Kyra's dog-walking service?
Where do these potential customers live (urban, suburban, rural areas)?
When would this customer most likely want their dog walked?
How often might they want their dog walked
Competition
Are there any businesses like this that exist locally already? List them.
What do potential customers like or dislike about these services?
What can Kyra's business offer that competitors may not? (A unique selling point)
Pricing Preferences
What is the price range potential customers are willing to pay for dog-walking services?
Are they interested in package deals or subscription services?
Would they pay extra for additional services like pet sitting or training?
Advertising
What ways could Kyra reach her customers?
Will this cost her much?
Te Ao Principles
What is the pūtake of Kyra's business?
Are there any environmental/sustainability impacts Kyra needs to consider?
As the leader of her business, what does Kyra need to take into account when considering the tikanga principle of rangatiratanga?
What key recommendations will you be giving Kyra? Write this as a paragraph.
Page updated
Report abuse