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Dan has been working as a barber for 5 years he's decided he wants to be the owner of his own business. He wants to incorporate Te Ao concepts in the way he plans and sets up his business. He wants part of his money to help his whanau but he is also saving for a deposit on a house.
He wants to set his business to be in the busy CBD of Ōtautahi.
Along with this he needs help with first steps into setting up his business in general and would like your help!
Market Research
Market Research
Demographics & habits
What is the age range of potential customers for Dan's barbershop?
Where do these potential customers live (urban, suburban, rural areas)?
What days/times would a customer want to have a haircut?
How far are customers willing to travel for barber services?
Competition
Are there any businesses like this that exist locally already? List them.
What do potential customers like or dislike about these services (check Google reviews)?
What can Dan's business offer that competitors may not? (A unique selling point)
Pricing Preferences
What is the price range potential customers are willing to pay for a haircut?
Are they interested in package deals or subscription services?
Would they pay extra for additional services?
Advertising
What ways could Dan reach his customers?
Will this cost him much?
Te Ao Principles
What is the pūtake of Dan's business?
Are there any environmental/sustainability impacts Dan needs to consider?
As the leader of his business, what does Dan need to take into account when considering the tikanga principle of rangatiratanga?
What key recommendations will you be giving Dan? Write this as a paragraph.
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