SWOT

Whāinga ako: Lesson Goals

Understand the concept of SWOT analysis in a business context.
Identify and analyse strengths, weaknesses, opportunities, and threats in a business scenario.
Apply SWOT analysis to make informed business decisions.

Kupu matua - Keywords

SWOT.pdf

Complete this acronym and stick it into your books. You may colour it in to make it more eye catching when it comes to revising!

What can we identify in this acronym illustration to help us identify what the words might be?

Strengths, Weaknesses, Opportunities and Threats (SWOT).

Mahi - work

Why do businesses need to analyse their internal and external environments?

Businesses need analyse these factors because it helps provide businesses with a view of their current state, enabling them to capitalise on opportunities, manage risks, and make informed decisions that contribute to long-term success and sustainability.

Here's what a SWOT analysis can look like:

Scenario: XYZ Tech Solutions

XYZ Tech Solutions is a mid-sized technology company that specialises in developing software solutions for businesses. They are well known in the sector despite being smaller. The company has been in the market for the past decade and has seen steady growth. They have a few key customers that provide a lot of business and long term contracts. XYZ is facing a rapidly changing technological landscape and increased competition, there are other smaller businesses that they have shared contracts with and see this as a way forward. The team is also willing to upskill. The management team is concerned about maintaining its market position and ensuring sustained growth.

As a class or in groups brainstorm for XYZ:

Strengths
Weaknesses
Opportunities
Threats

Click arrow down for example answers

Strengths:

Experienced and skilled software development team.
Strong reputation for delivering high-quality products.
Established customer base with long-term contracts.

Weaknesses:

Reliance on a few key clients for a significant portion of revenue.
Limited marketing and brand visibility.
Slow response to emerging technologies compared to competitors.

Opportunities:

Growing demand for customized software solutions in emerging markets.
Collaboration opportunities with other tech companies.
Expansion into new industry sectors.

Threats:

Intense competition from new startups offering innovative solutions.
Rapid technological advancements making some existing products obsolete.
Economic downturn impacting clients' budgets for software development.

SWOT Analysis Scavenger Hunt

For this task you will need to split the class into 4-5 groups. Students will be assigned a colour. This colour corresonds to their scenario. However, they only get card number one. The rest of their cards must be placed around the room. They need to find all their information (5 cards) to be able to make their SWOT analysis of the business they have.

Teams are not to touch other teams cards. Fastest team to complete analysis to a high standard wins.

Students present scenario and work at the end of the lesson.

Please query Mrs Taylor if you are confused!