To understand and differentiate the key purposes of media.
How does this ad:
Persuade
(who does it use, what are they persuading us of with words or not?)
Entertain
(how is it filmed, who does it feature, is it funny?)
Inform
(what message does it have, with words or not?)
Explain
(What details do they give?)
Profit
(Are they making money off this ad?)
Below are 4 ads that did quite well in New Zealand. Watch all of them and pick your favourite to analyse with the worksheet.