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Whāinga ako: Lesson Goals
Whāinga ako: Lesson Goals
To be familiar with the acronym SWAT and how codes and conventions are used in advertising.
Kupu matua - Keywords
Kupu matua - Keywords
What are codes?
What are codes?
Codes are visual clues in media that give meaning. For example there are colour codes. What might it mean if the colour red is used?
What are conventions?
What are conventions?
Conventions are ways that media is made/produced/edited to convey meaning. e.g. a fade to black in a film could mean that the person has fallen asleep or there is time passing.
Mahi - Work
Mahi - Work
How are these used in advertising?
How are these used in advertising?
Below is an advert. As said before, everything included in an ad is deliberate. The way it is editied is deliberate. So what has been done to this ad and what effects does it have?
Class discussion:
Class discussion:
What codes do you see being used in this ad, and what effect does it have?
Symbolism - What people are used and why? The clothing? The background?
Written - What text is in this ad? Why?
Audio - What music, narration, talking is there? What mood?
Technical - Lighting and colour
How are these used in different genres?
How are these used in different genres?
Different genres have accepted ways of creating moods and meaning.
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