A Brief

Whāinga ako: Lesson Goals

To understand what a brief is and how it guides the development of media.

What is a brief?

When a concept needs to be developed for an advert or movie, a brief needs to be developed.  The brief gives the person creating the media guidance when making choices.

Briefs cover:

• The purpose of the media

• Target audience

• Key message(s)

• Style/mood/tone of the media

• Requirements and restraints (e.g. length of video)

• Budget and timeline

Creating a film (teaser) trailer

Over the next few lessons you will be planning for a film trailer. You will be allocated a genre and some other details. A teaser trailer is a shorter version of a trailer and this is going to be your goal.

What is included in film teaser trailers? 

Watch a couple of this trailers and decide what the important things a trailer needs to have. Do this as a brainstorm as a class. The two trailers have very different stories and styles but there are many things they both have.

Click on the wheel to be allocated a genre. Once you have a genre, select a character (or two), a setting and an event from the sheet below. For this part of the task you will be creating a brief, but first you need to be allocated a genre and some elements that must be included in your film trailer.

Creating a brief

Below is a template to write a brief. Fill in all the sections. Your teacher may share you a copy on Google Classroom. This brief must be completed before any other work is done on your movie trailer.