SWOT

Whāinga ako: Lesson Goals

Learn how to identify and analyse a business's strengths, weaknesses, opportunities, and threats through a SWOT analysis and apply this understanding to real-world scenarios.

Kupu matua - Keywords

SWOT.pdf

Complete this acronym and stick it into your books. You may colour it in to make it more eye catching when it comes to revising!

What can we identify in this acronym illustration to help us identify what the words might be?

Strengths, Weaknesses, Opportunities and Threats (SWOT).

Mahi - work

A SWOT Analysis

A SWOT analysis helps a business understand how it's doing compared to other businesses. It shows their strengths (what they’re good at) and weaknesses (what they need to improve). This can help them decide how to market their product or make changes to their business model (the way the business runs).

It’s important for businesses to do this because if they don’t, they could waste money and time on things that don’t work.