Marketing & Society | Whakatairanga & Porihanga

Terms we should already know:

Marketing – how products or ideas are promoted to people

Target audience – the specific group of people an ad is trying to reach

Persuasion – trying to change someone’s mind or get them to do something

Consumer – a person who buys or uses something

Why learn about marketing and its effects?

Learning about marketing helps us understand how people and companies try to influence our choices. It teaches us to be better listeners and more aware of what others need or want. This helps us make smarter decisions, connect with different kinds of people, and see how we are being influenced every day. In the end, marketing is about communication- and by learning how it works, we get better at understanding the world around us.

Who is being targeted?

Below are two different ads have a good look and then answer the questions

1. Who do you think each ad is aimed at — teens or adults? What clues helped you decide?

2. What techniques do the ads use to get your attention (e.g., colours, famous people, language)?

3. How does each ad make the product look appealing or exciting?

4. Do you think either ad is misleading or leaves out important information? Why?

5. Where would you expect to see these ads (e.g. Instagram, magazines, bus stops), and why?

What about this ad?

In 2015 a e-cigarette company created adverts that were spread world-wide. Juul placed ads on  platforms like Cartoon Network, Nickelodeon, and Seventeen magazine- even though Juul's claimed that they did not aim ads at teenagers. The craze for vapes that started at this time is still impacting us today.

What might have been the impact of this?